By the Glass asked C10 to help develop the next phase in their business of producing and selling professional wine dispensers. As their company name clearly states, their products offer restaurants and bars the ability to sell quality wines by the glass. The appliance keeps an opened bottle fresh and at the correct temperature for a few weeks. This gives outlet owners the chance to sell many different wines and achieve better margins.

By the Glass, and their competitors have traditionally offered appliances for a minimum of 6 bottles. The size and cost of these appliances keeps many bar and restaurant owners away from this new way of selling wine. C10 designed and engineered a modular product which makes it possible to start with just one or two modules that hold 2 bottles each. The outlet owner can then easily expand the system by endlessly adding more units if and when desired.